SRO America is proud to continue its partnership with Vbrick, which has now been named as the Official Enterprise Video Partner of SRO America. The collaboration introduces SRO RaceControl powered by Vbrick, a powerful new Live Experience Platform (LXP) designed to enhance the fan viewing experience across SRO America’s live race broadcasts.
Powered by Vbrick’s new enterprise-grade live experience platform, SRO RaceControl will allow fans to customize how they watch races by selecting from multiple live camera feeds, including direct onboard views from competing cars in the field. After initially launching the multiviewer platform in 2025, this new and improved version will introduce even more expanded coverage options with onboard offerings being available in GT World Challenge America powered by AWS, GT America powered by AWS, and Pirelli GT4 America.
SRO RaceControl combines multiple interactive elements into one streamlined viewing hub. Fans will be able to watch several camera angles simultaneously while also accessing the primary broadcast feed, live timing and scoring, and integrated SRO Motorsports Twitch chat. By combining all of these various components together, SRO America and Vbrick are able to create and offer a fully immersive race-weekend experience.
Vbrick is a leader in enterprise video technology, providing secure, scalable streaming solutions used by some of the world’s largest organizations to distribute critical, timely, and interruption-free video content across global networks. Through this partnership, Vbrick’s advanced video infrastructure will support SRO America’s growing and robust digital ecosystem and enable reliable delivery of high-quality live race coverage to fans on a global scale.
“Motorsports fans expect speed and precision not just on the track, but in how they experience the race,” said Paul Sparta, Chairman and CEO of Vbrick. “With SRO RaceControl powered by Vbrick, we’re bringing the same enterprise-grade technology trusted by the world’s largest organizations to motorsports. The result is a more immersive, interactive experience that puts fans in control of how they watch the action, with reliable, high-quality live video and data delivered at global scale.”
The platform and trusted partnership reflects SRO America’s continued commitment to enhancing digital engagement. By bringing fans closer to the action both at the track and online, it is allowing audiences to access the best GT racing has to offer no matter where they are located in the world.
“Delivering a dynamic and interactive broadcast experience is a top priority for SRO America,” said Greg Gill, President and CEO of SRO America. “We pride ourselves on providing the best GT racing in the world, and we want it to be accessible for those who can join us at the track, and also for those watching from home. Working with Vbrick allows us to introduce SRO RaceControl, which gives fans the ability to follow the racing in ways that were never possible before. We’re able to give them seamless livesteams, onboard perspectives, live timing and community interaction all in one place.”
The SRO RaceControl powered by Vbrick multiviewer will be available to fans during live race broadcasts throughout all rounds of the 2026 SRO America season, offering an unprecedented level of control and engagement for viewers following the action from anywhere in the world.