The SRO Motorsports Group is returning to the PRI SIM Racing Arena powered by SRO for another edition of the spectacular event. Taking place from December 12th to 14th in Indianapolis, Indiana at the Lucas Oil Stadium, the world of sim racing and esports will be on full display in a grand fashion, offering an unparalleled platform for innovation, education, and networking in the heart of the racing industry. The arena will be further elevated this year thanks to partners like the US Army, AWS, AK x Dallara, and KUNOS Simulazioni.
With over 1,100 exhibiting companies and 40,000 attendees from all 50 U.S. states and 70 countries, the three-day event remains a cornerstone for the global motorsports community. Among the many highlights of the PRI Show, sim racing has emerged as a centerpiece of the event, bridging the gap between traditional motorsports and the fast-evolving world of esports.
Virtual Meets Reality
The arena will host daily invitational sim races, bringing together elite racers and professional drivers, alongside live demonstrations and educational programming that will emphasize the synergy between esports and motorsports.
This year, the footprint has grown even more, with 16 Fanatec GT simulators for competitive racing and 4 Fanatec F1 simulators available for walk-up use, providing an authentic and personal experience to all attendees.
Programming for 2024
In 2024, the PRI Show will further elevate its sim racing offerings, delivering an immersive experience for professional drivers, industry professionals, and fans alike. This year’s schedule of activities reflects the growing importance of esports within the industry:
- Thursday: SRO America Sim Pro Playoffs– Featuring thrilling GT racing with all the action available to view on a live broadcast.
- Friday: AKxDallara Invitational – Showcasing the next generation of racers through an innovative collaboration that highlights Sim Pro’s, IRL drivers and industry leaders.
- Saturday: Open Rigs for PRI Attendees – Attendees can get behind the wheel themselves, experiencing cutting-edge software and hardware firsthand.
Engaging a Global Audience
With live-streamed coverage on the SRO and PRI channels on Thursday and Friday, the arena will amplify its reach to a global audience, reinforcing the crossover appeal between racing and esports. This convergence is more than just a trend; it is a strategic evolution, bringing together two industries that thrive on precision, passion, and performance.
As the motorsports community continues to embrace technology and innovation, SRO America and the PRI Show are committed to serving as forward-thinking leaders in the racing world. Whether you are an industry professional, a driver, or an enthusiast, the 2024 PRI Show is the place to witness the future of racing and esports.
Join us in Indianapolis this December for an unforgettable event that celebrates the best of motorsports, both on track and online.
About Performance Racing Industry and the PRI Trade Show
Since its inception in 1986, Performance Racing Industry (PRI) has fueled the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI unites the motorsports industry through a membership program that provides market research, education, and legislative action and advocacy. PRI’s monthly business magazine, Performance Racing Industry, and world premier auto racing trade show, the PRI Show in Indianapolis, Ind., are the racing industry's key source for new technology and trends. For more information, visit PerformanceRacing.com.