Luxury meets speed in an exciting new collaboration as Pershing Yachts, renowned for its sleek and opulent vessels, partners with SRO Motorsports America for the 2024 racing season. This groundbreaking alliance marks a fusion of elegance and performance, promising a new era of excitement for enthusiasts of both yachting and motorsports.
Pershing Yachts, a prestigious name in the luxury yachting industry, is known for its stylish high-performance motor yachts. Founded in 1985 in Mondolfo, Italy, Pershing has become synonymous with speed, elegance, and cutting-edge technology in the construction of luxury yachts. The brand's commitment to innovation is evident in its use of advanced materials, such as carbon fiber, to reduce weight and enhance speed, as well as in its integration of state-of-the-art technology for navigation, comfort, and efficiency. The company is part of the Ferretti Group, a global leader in the design, construction, and sale of luxury yachts and pleasure vessels, which has further solidified Pershing's position in the market.
Similarly, SRO Motorsports America stands as a beacon of adrenaline-fueled excitement. With a rich history in organizing and promoting top-tier racing events across North America, SRO Motorsports America is synonymous with high-performance racing. Its four series continue to showcase some of the most exhilarating races on the continent, and globally, attracting a dedicated and highly engaged audience of motorsports enthusiasts.
Both Pershing Yachts and SRO Motorsports America are committed to exploring new ways to captivate their audiences and create unforgettable moments both on and off track, fostering unique experiences for those who appreciate the finer things in life and have a passion for speed and adventure.
“As we embark on this exciting journey with Pershing Yachts, we're not only amplifying the thrill of competition but also elevating the essence of luxury,” added Greg Gill, President of SRO Motorsports America. “This partnership symbolizes a new standard of excellence and sophistication and presents an incredibly compelling opportunity to continue to push the boundaries of both these industries.”
“The partnership with SRO Motorsports is perfectly aligned with Pershing’s values – high performance, continuous innovation, ultra-modern design: a Pershing yacht results from a superlative combination of aerodynamics, mechanical engineering and materials science derived from cutting-edge racing technology,” Stefano de Vivo, Chief Commercial Officer of Ferretti Group, comments. “From the engine to the interior decoration, every single element is designed to ensure that the boat reaches the maximum possible speed at sea. Like a race car, you don’t navigate a Pershing, you drive it.”
For aficionados of luxury and speed alike, the partnership between Pershing Yachts and SRO Motorsports America heralds the dawn of a new era, one where elegance and performance converge to redefine the boundaries of adrenaline-fueled experiences. As these two iconic entities embark on this journey together, the future promises to be nothing short of extraordinary.
